Lake Chelan Chamber of Commerce shares 2022 End of Year report

CHELAN - We are so excited to share our 2022 End of Year PR report, which includes milestones and achievements for Lake Chelan, key media wins and all press received for last year. Through our partnership with GreenRubino, an estimated 6.3 billion media impressions were garnered in 2022, including placements in major top-tier, national publications including Outside, USA Today 10 Best, Travel + Leisure, MSN, Yahoo! Life, The Matador Network, Thrillist and more.
Milestones & Achievements
• An estimated 6,324,914,447 media impressions were garnered in 2022. This is a notable increase of 2 billion additional impressions from 2021 where 4 billion impressions were achieved.
• Secured coverage in top local and regional publications, including Seattle Met, Seattle Magazine, 1889 Washington's Magazine, Seattle Refined, The Stranger/EverOut, Seattle's Child, Northwest Travel & Life, The Seattle Times, 425 Magazine, South Sound Magazine and more.
• We continued to increase our year-round visitation, well positioned as family-friendly, outdoor focused destination. The PR team leveraged this by facilitating 4 media visits in 2022, with travel writers and content creators from Tinybeans, The Boston Globe, Valerie & Vasile and PNW Compass.
Goals for 2023
• Continue positioning Lake Chelan as a year-round travel destination, highlighting the seasonal activities and events taking place throughout the year. There really is no bad time to visit!
• Coordinate media visit opportunities for all off-season travel, showcasing all the available activities outside of summer lake-time fun.
• Target media outlets including Washington Post, Reader's Digest, Insider, USA Today, Lonely Planet, National Geographic Traveler, and more.
• Coordinating and executing a social media familiarization tour, highlighting Lake Chelan through visual storytelling and targeting a different audience than traditional media placements.